About us

My name is Lewis and I am the founder and creator of Blurred Lines.

With proud Welsh roots, the ocean and sensational coastlines have always been a valued part of my life. When I made the move to Sydney from my coastal hometown in South Wales back in 2022, I was stunned at how much the New South Wales coastline and beaches reminded me of home. (Did you know that New South Wales was named as a tribute to South Wales because of these exact similarities?)

Born in Bronte and cut from the coast, Blurred Lines is inspired by days spent by the beach and in the waves, as well as exploring breathtaking coastlines.

At Blurred Lines, our aim is to always deliver the best quality clothing for all coastal enthusiasts. Every piece is designed to capture the feeling of coastal life; calm, considered and crafted to last. We’re creating a hub for those who value timeless design, effortless style and the pursuit of better, whether that’s in the water, on the streets or by the sea.

However, Blurred Lines is also more than just clothing. Community has always shaped our determination and we hope to provide a community built around quality, authenticity and connection. Our entire collection is designed, sketched, printed and labelled locally here in Australia, and we want to keep it that way.

With this, our promise is that with every sale made, we pledge to donate a portion of our profits to our chosen charities that run initiatives to get more people into the ocean in any capacity. We would encourage you to check out these two charities below:

One Waves Is All It Takes: https://www.onewaveisallittakes.com/

Waves of Wellness: https://www.foundationwow.org/ 

For the early risers, for the wave riders, for the city cruisers, for the line finders. Quality is everything.